A strong business identity is more than design or messaging. It’s the clarity that allows our people, our customers, and our partners to know exactly who we are, everywhere we show up. For us in Finland, this clarity has never been more important. At home, it means staying true to the principles that define us: honesty, resilience, craftsmanship, and know-how. Abroad, it means making those same distinctive principles resonate in English, so our story is not only heard, but understood and trusted. Clear in English. True in Finnish. Relevant everywhere. That’s what makes a business identity more than branding, it makes it a strategic advantage. Because when our identity is strong, it travels. It connects. It opens doors. And in a world where the market will always ask who we are, our identity must answer with confidence. * This keynote and event is in English.
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